Navigating Criticism: How to Respond (and How Not to Respond) When Your Art Organisation is Under Fire



The British Museum faced backlash on social media recently due to a controversial post promoting their exhibition on the Roman Army. The post was criticized for being sexist and the museum later issued an apology. Social media can be a tricky platform for art organizations, with the need to find a balance between being official and engaging. To prevent such incidents, it is recommended to have clear guidelines and a content review committee in place. While taking risks on social media can be daunting, it is necessary for museums to connect with audiences in a meaningful way.



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