Expo Chicago: Retaining Identity Under New Ownership
Expo Chicago, the Windy City-born fair, has seen significant changes since Frieze acquired it. The 2024 edition will be the first under Frieze’s ownership, featuring around 170 exhibitors from 29 countries. Despite the acquisition, Expo Chicago’s core attributes and commitment to serving the Greater Midwest remain unchanged. While speculations about the impact of new ownership persist, both Frieze and Expo Chicago’s leadership emphasize that the fairs will maintain their distinct identities. Immediate changes include a new floorplan influenced by Frieze’s fair presentation style. Additionally, Expo Chicago’s priority is to uphold the quality of the presentation and maintain an international perspective. Growth for Expo Chicago stems from innovation and creating programming that enhances the experience for participants. The fair’s leadership is grateful for the opportunity to maintain its identity within the Frieze family.
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Cillian O’Rourke, studied at the National College of Art and Design in Dublin, Ireland, where he majored in Visual Communication. His work spans graphic design, illustration, and branding, with a distinct minimalist style that emphasizes simplicity and impact. Cillian has collaborated with international brands and runs his own design studio focusing on creative solutions for startups.