Creating a Print Market for Gen Z Collectors: The Influence of Online Platforms
Art market reports reveal a surge in younger collectors showing interest in the prints and multiples sector, seeking transparency and market analysis. Gen Z is leading in print purchases, with a focus on data and research. Platforms like Avant Arte and MyArtBroker are catering to this demand by offering detailed insights and pricing transparency. The shift towards digital platforms is reshaping the art market, with a focus on accessibility and technology to attract younger collectors. The prints and multiples sector aims to provide an antidote to the exclusivity of traditional art markets, appealing to a new generation of art buyers. Despite the rise of technology, some galleries emphasize the importance of specialist knowledge in assessing print values. The ongoing evolution of the art market is driven by the need for transparency and access to information for a new breed of art collectors.
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Cillian O’Rourke, studied at the National College of Art and Design in Dublin, Ireland, where he majored in Visual Communication. His work spans graphic design, illustration, and branding, with a distinct minimalist style that emphasizes simplicity and impact. Cillian has collaborated with international brands and runs his own design studio focusing on creative solutions for startups.