Exploring the Rise of Entrepreneurial Museums
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Art museums are embracing unconventional partnerships and launching spin-off businesses to secure their financial futures. Museums like the Pérez Art Museum Miami (PAMM) are venturing into digital billboards, generating additional revenue while promoting their activities. The entrepreneurial museum trend is evident in initiatives like CAMH’s public-art consultancy services and the Andy Warhol Museum’s Pop District plan in Pittsburgh. These ventures aim to align with museums’ missions while generating income. As museums adapt to the changing landscape of philanthropy and funding, the search for revenue is key to increasing relevance and sustainability.
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Elara Voss, graduated from the Royal College of Art in London with a Master’s in Fine Art. She specializes in contemporary sculpture and installation art, exploring themes of nature and human interaction. Elara’s works have been featured in several group exhibitions across Europe, and she is currently working on her first solo show.