How can celebrities, luxury, and fossils boost the art market?
The UK has a new football team, Beta Squad FC, founded by YouTube influencers, that recently played a charity match featuring Twitch streamer Kai Cenat. This trend of combining personalities and entertainment in different industries, including art, is becoming more prevalent. Christie’s auctioned the wardrobe of Vivienne Westwood, and Sotheby’s sold items from Freddie Mercury’s collection. Luxury brands are adapting to the changing landscape by incorporating storytelling and celebrity partnerships. Art plays a key role in this evolving market, with businesses like Belmond adding Dior spas to their services and supporting events like Photo London fair. Larger art businesses are partnering with luxury brands to reach diverse audiences and cater to the demands of affluent clientele. The concept of art as a luxury item is gaining traction, with businesses like Hauser & Wirth expanding into hotels and restaurants. Luxury is about desire, not necessity, and today’s affluent consumers are seeking unique experiences that combine art with other symbols of wealth.
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Cillian O’Rourke, studied at the National College of Art and Design in Dublin, Ireland, where he majored in Visual Communication. His work spans graphic design, illustration, and branding, with a distinct minimalist style that emphasizes simplicity and impact. Cillian has collaborated with international brands and runs his own design studio focusing on creative solutions for startups.