Slower Frieze Los Angeles Fair Kicks Off Strongly on First VIP Day
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The fifth edition of Frieze Los Angeles saw a reduction in the number of exhibitors compared to previous years, with 95 galleries showcasing their artworks under a single tent at Santa Monica Airport. Despite reports of lower seven-figure sales on the VIP preview day, dealers were optimistic about the fair’s improved centralized layout.
Notable sales included a large-scale drawing by Richard Serra for $2m at Gladstone Gallery, Robert Longo’s Untitled (Julien) for $1.6m at Thaddaeus Ropac, and Anselm Kiefer’s painting Sag mir, wo die Blumen sind for €1.3m. Other sales included works by Ed Clark, Frank Bowling, Joe Bradley, John McCracken, Steven Shearer, Huma Bhabha, Cristina BanBan, Whitney Bedford, Lauren Halsey, and Cynthia Daignault.
The new layout of the fair received positive feedback from attendees, with a more manageable size allowing for easier navigation and interaction with galleries. The inclusion of a strong local contingent, with around 40% of galleries based in the greater Los Angeles area, contributed to the overall success of the event.
California galleries, including Anat Ebgi and Nazarian Curcio, made their mark at Frieze Los Angeles, with notable sales and solo presentations. The emergence of Indigenous artists like Harry Fonseca highlighted the diverse and vibrant art scene in Los Angeles.
Overall, Frieze Los Angeles remains a must-visit event for art enthusiasts, showcasing the dynamic and thriving art market in the city known for its creative energy and talent.
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Cillian O’Rourke, studied at the National College of Art and Design in Dublin, Ireland, where he majored in Visual Communication. His work spans graphic design, illustration, and branding, with a distinct minimalist style that emphasizes simplicity and impact. Cillian has collaborated with international brands and runs his own design studio focusing on creative solutions for startups.