Freeman’s and Hindman Auction Houses Merge to Target Upper-Middle Market Growth
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Freeman’s, the oldest auction house in the US, and Hindman recently announced their merger to form Freeman’s Hindman, a new auction house with expansive ambitions. This merger creates the largest coast-to-coast presence of any auction house in the nation, with six salerooms and 18 regional offices. The new company will offer a range of services, including auctions, appraisals, private sales, art advisory, and more.
The strategic fit between Freeman’s and Hindman is seen as almost ideal, with both houses complementing each other’s strengths in different sale categories. The merger aims to capitalize on the growing demand in the upper-middle market, focusing on objects sold between $5,000 and $5m. By offering fewer objects at higher prices, Freeman’s Hindman aims to achieve larger returns and cost savings.
The new company also aims for international expansion, with discussions already underway. Lyon & Turnbull, a strategic ally of Freeman’s, will play a key role in this expansion. Despite the ongoing evolution of the art market, the executives express confidence in Freeman’s Hindman’s ability to adapt and succeed, building on the legacies of both Freeman’s and Hindman.
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Cillian O’Rourke, studied at the National College of Art and Design in Dublin, Ireland, where he majored in Visual Communication. His work spans graphic design, illustration, and branding, with a distinct minimalist style that emphasizes simplicity and impact. Cillian has collaborated with international brands and runs his own design studio focusing on creative solutions for startups.